M11 Keynote

Hintergrund

Every new version of the Leica M series is a milestone. Normally, Leica launches its iconic cameras live at headquarters in Wetzlar, in front of journalists, professionals, and photographers from around the world. Due to the coronavirus pandemic, neither a live event nor a hybrid event was an option for the launch of the new M11 in 2021. The worldwide online launch was uncharted territory for Leica.

LÖSUNG

Together with Leica, we produced a documentary keynote that, in true Apple style, doesn't simply present the new product but tells a captivating story. About the M series and its followers, about the new M11, and above all about the people at Leica who stand behind their product. With empathy for a great brand, authentic storytelling, and passionate cinematic staging, we brought together the global fan community for a virtual keynote.

Thanks to the cinematic keynote production, participants in the virtual keynote embark on an impressive journey into development and production at Leica.

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Particularly important to Leica is the most realistic portrayal possible, as authenticity, openness, and transparency are core values of the brand.
The M11 remains true to the traditional design concept while simultaneously introducing a series of important innovations.
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Reaching the global Leica community: the virtual keynote for the M11.

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MAZDA

Marketing Automation
MMC - Softwareplattform
MERCEDES BENZ

MERCEDES BENZ

Weihnachtsgruß 
Programmatic Video
HIT

HIT

Scan & Go
App Entwicklung
LEKKERLAND

LEKKERLAND

Der Shop an der Ecke
Local Marketing

LEICA

LEICA

M11 Keynote
Keynote-Firmproduktion

MICROSOFT

MICROSOFT

Bleib echt
Digitale Kommunikation

Hello Leica Case

Why do we let the people behind the M11 have their say? How many views does the keynote have on YouTube? How many cameras were sold on the first day? And what particularly impressed Leica about the project? Dimitrios Kouroutos from ORT Motion tells the complete story in the Leica Case Study.