The proportion of unlicensed software on PCs in Germany is over 20%. Software piracy is therefore a real problem for Microsoft.
LÖSUNG
With an awareness campaign, we appeal to the ethics of users. “Stay genuine and use original Microsoft software”. After all, you want a genuine wristwatch and a genuine polo shirt and not a fake. So you should also be fair and work with licensed software.
Category: digital campaign Year: On Going Unit: Kontrast Communication
Influencer marketing with racing driver Lucas Luhr, who reads the telemetry data of his race car with original Microsoft software.
Germany's youngest white hacker Philipp Kalweit warns of the risks of software piracy as a gateway for malware.
Streaming format: “Bleib echt Talk” with prominent speakers on the topic of software piracy.
Landing page with all campaign assets: microsoft.com/piracy
MAZDA
Marketing Automation MMC - Softwareplattform
MERCEDES BENZ
Weihnachtsgruß Programmatic Video
HIT
Scan & Go App Entwicklung
LEKKERLAND
Der Shop an der Ecke Local Marketing
LEICA
M11 Keynote Keynote-Firmproduktion
MICROSOFT
Bleib echt Digitale Kommunikation
Hello Microsoft Case
Are you curious to know how well the testimonial campaign performed? What reach we achieved on social media and with the Bleib-Echt-Talk? We'd be happy to tell you!
Was können wir für Sie tun? Schreiben Sie uns gerne eine Nachricht.
