The challenge in trade marketing: more content and more channels require more marketing know-how and tie up resources. For Mazda, it is important to provide optimal support to its own dealer base so that they can concentrate on their core business.
Mazda Germany uses our MMC as its central trade marketing platform. Since its launch in 2007, the Mazda Marketing Box has developed from an advertising tool to a comprehensive marketing information portal. An ecosystem has been created in which all of Mazda's online and offline trade marketing processes converge.
