Assets for the holidays

Hintergrund

Mercedes-Benz wants to wish a select group of customers a very merry Christmas in a moving and highly personal way. With videos that use the emotional power of moving images in digital communication particularly effectively through strong personalization – because they make each recipient part of the message.

LÖSUNG

We develop and launch the customer loyalty campaign consisting of personal e-mails, PURL landing pages and 457,203 separate videos. Through the programmatic personalization of moving images, speech and text, the recipient is right in the middle of the film, and a 1:1 communication with Mercedes takes place. This is made possible by ORT Programmatic Video: data-based visual performance marketing for personalized customer experiences. Through the individualization of moving image content and programmatic real-time control.

mercedes-content1
Produced just in time for the holidays: almost 500,000 highly personal touchpoints between Mercedes customers, friends and employees
mercedes-content2
mercedes-content3
The personalized Christmas newsletters perform successfully with an opening rate of 58% and a CTR interaction of 44%.
mercedes-content4
mercedes-content5
mercedes-content6
Dynamic assets such as sound and spoken content, video sequences and text are combined in dynamic storyboards based on data.
Within 15 days, 457,203 videos are automatically created and reach their recipients within three days.
projekt-mazda-1

MAZDA

Marketing Automation
MMC - Softwareplattform
MERCEDES BENZ

MERCEDES BENZ

Weihnachtsgruß 
Programmatic Video
HIT

HIT

Scan & Go
App Entwicklung
LEKKERLAND

LEKKERLAND

Der Shop an der Ecke
Local Marketing

LEICA

LEICA

M11 Keynote
Keynote-Firmproduktion

MICROSOFT

MICROSOFT

Bleib echt
Digitale Kommunikation

Hello Mercedes Case

Would you like to know which elements we can now individualize in videos? How efficiently 457,203 personal videos can be generated just in time and based on data? And how successful this 1:1 communication was for Mercedes? We tell you the whole story in the Mercedes case study.