The hyperlocal kiosk

Hintergrund

Lekkerland is the expert for on-the-go consumption – with over 50,000 partners, many of whom are not particularly web-savvy. How can these kiosk operators and gas stations also become digitally visible, attract customers online and generate offline sales with them? How can digital customers be found, addressed and activated with relevant offers locally?

LÖSUNG

By combining hyperlocal marketing, Google My Business and local SEO, we have developed PlusTools, a program that is unique in Germany across all industries. It combines POS activities with targeted, automated online marketing for the Lekkerland point of sale – and thus enhances the “corner store” through digital visibility and local SEO/SEA relevance.
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PlusTools.info is the multilingual information hub and customer portal for the more than 2,500 PlusTools retail partners

The integrated concept for the stationary and online POS is a sales driver for kiosks and gas stations in the digital age.

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Kiosks and gas stations become digitally visible with their local offers – on Google MyBusiness Pages and via Google Advertising, with geographic SEA and local SEO.

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Monthly promotions, automated and individualized with content, promotions and prices – to customers who are currently online and in the area.
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Sales and marketing support makes it easy for Lekkerland sales to turn their retail partners into digital natives.

Hello Lekkerland Case

Are you curious to find out exactly how more than 2,500 Lekkerland retail partners benefit from brand building, campaign automation and hyperlocal marketing? We would be happy to tell you the full story of Lekkerland PlusTools.